About us
ABOUT US
Inspiring creativity
With the rise of digital art, our commitment to traditional painting methods is stronger than ever, fostering a community of artists who value craftsmanship and creativity.
Discover New Opportunities
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Start with the artist – understand their needs and provide the best tools for their craft.
Transforming creativity is our mission.
We’ve achieved it before.
Meet our team
Dedicated artisans driving our innovation
Tony Fred
Chief Creative Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the software, marketing, and customer experience strategies.
Alex Reed
Chief Commercial Officer
Alex thrives on creativity. With years of experience in the art supply industry, Alex has been instrumental in shaping our product line. He is a visionary in the field.
Jordan Lee
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house developers and looks after the community of thousands of developers.
Iris Joe
Chief Marketing Officer
Emily, with her extensive background in fine arts, provides invaluable insights into brush selection and usage. Her passion for art inspires our team to innovate continuously.