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About us

ABOUT US

Inspiring creativity

With the rise of digital art, our commitment to traditional painting methods is stronger than ever, fostering a community of artists who value craftsmanship and creativity.


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Discover New Opportunities

Write one or two paragraphs describing your product or services. To be successful your content needs to be useful to your readers.

Start with the artist – understand their needs and provide the best tools for their craft.


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Transforming creativity is our mission.
We’ve achieved it before.

Meet our team

Dedicated artisans driving our innovation

Tony Fred

Chief Creative Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the software, marketing, and customer experience strategies.

Alex Reed

Chief Commercial Officer

Alex thrives on creativity. With years of experience in the art supply industry, Alex has been instrumental in shaping our product line. He is a visionary in the field.

Jordan Lee

Chief Technical Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house developers and looks after the community of thousands of developers.

Iris Joe

Chief Marketing Officer

Emily, with her extensive background in fine arts, provides invaluable insights into brush selection and usage. Her passion for art inspires our team to innovate continuously.